No one was born understanding how to promote a book or how to utilize font size and color to attract searching eyes. Your finest "teacher" is your check out to a good book shop. Notification everything that attracts your eye. Make notes about what you see. Go to Amazon on your computer and do the same thing with the book covers they are promoting. Simply let your eyes scan the book covers and notification which ones you stop on and why.
To begin with, every part of your book need to be a compelling part of your message. Every part should be composed passionately and created to be a sales tool. Touch your readers' feeling with enthusiasm for your topic and you'll offer more books. In truth, when you design your book to consist of the enthusiasm points below, you'll sell more books than you ever thought of.
Excellent suggestions would be to discover and go to bookstores how the essential information are utilized on the books they are promoting. Is the author's name at the bottom or top of the front cover? Do they have reviews on the back cover? What colors are being used on the front cover? How big is the font style used for the cover?
I have actually had a number of books where one cover worked superbly and the other didn't. My mistake was in attempting to connect the second book's design with that of the very first, therefore trying to brand a series by the exact same author. The problem was the 2nd book was another best book covers subject and required various treatment. Next time I'll count on professional know-how, with me providing input on the target audience. I do have some tips, however, about cover style.
Authors will show themselves by the variety of books they sell. If a book takes off into the stratosphere due to any number of things that can move it, the brand-new publisher of tomorrow can be there to produce the contract for that book. At that point, the publisher knows that this book can create a lots of money. This is what was missing before. There was always a threat. Now, with the arrival of the online e-book, and tracking abilities for sales, there is very little danger.
As an interesting side note, in the 1980s when Helen Hooven Santmyer's bestseller ". And Ladies of the Club" was published, the publisher printed four different covers. Each book had the same art work, however the book came out in various colors-pink, yellow, green, and blue. Because the blue cover appealed to individuals who may not have paid attention to the yellow one, I'm sure the numerous colors resulted in more sales. I remember seeing all four variations beside each other in the department shop on a center aisle table. It was tough not to pay attention.
Direct to Amazon.com distribution. Of course, you want your book to sell so open it to an around the world audience by providing it up on Amazon. More and more online book publishers use this service free and you'll wish to avail yourself of this option.